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Palin Effect on Ratings Only Modest for CBS
Katie Couric?s newsmaking interviews with the Republican vice presidential candidate, Sarah Palin, last week had only a slight impact on the ratings for her CBS newscast. But if the network could have added up all the other viewers the interviews (and its spoof) racked up, on places like CNN, YouTube and ?Saturday Night Live,? Ms. Couric would surely have been more seen and talked about than in any week since she began her tenure as anchor.
Ms. Couric received a rush of attention for the two interviews, in which Ms. Palin, governor of Alaska, spoke haltingly on, among other topics, her state?s ?narrow maritime border? with Russia. Clips turned up across the spectrum of television and Web sites.
The first interview last Wednesday, for example, has been viewed more than 1.4 million times on YouTube, while the parody of the interview on ?SNL? was streamed more than 4 million times on NBC.com, viewed in full more than 600,000 times on YouTube and in shorter clips many more hundreds of thousands of times.
Still, the ?CBS Evening News? gained only about 10 percent in audience from the previous week ? and it was actually down from the same week the year before. The newscast averaged just under 6 million viewers for the week, up from 5.44 million the previous week. A year ago Ms. Couric?s program drew about 6.2 million viewers. (CBS was also a distant third last week behind ABC, which won with 8.07 million viewers, and NBC, with 7.98 million.)
I am kind of surprised that there was not an increase in her ratings.
Re: Palin Effect on Ratings Only Modest for CBS
"As of page 2 this might be the most boring argument ever. It's making me long for Rape Day." - Mouse
A modest increase is still good for Couric since she has the lowest rated newscast of all three networks.I'd be more curious to see if she garnners a long term ratings increase since the interview gave her massive exposure.
At the same time, if CBS is displeased with the modest rise in viewers, they have no one to blame but themselves. Doling out bits and pieces of the Palin interview was ludicrous, plus I had no idea when to watch.
Regardless, of ratings, Couric wins. She was considered a lightweight up until the Palin interview, and I think this status is seriously under debate if not an outright falsehood now.
I think that Katie Couric is laughably vapid. I did not watch her interview. Everybody knows what Katie Couric is. My favorite assessment of her was about her first day on the job; I think it was Maureen Dowd who said that she looked like a little girl who had to pee.
It's only tokenism that keeps her at that job---and an inability of See BS executives to admit they made a mistake.
I agree! I have had to watch most of it online as I had no idea when to tune in. I think they should have made it a big event and aired the entire thing at once and interspersed snippets of her biography to break it up. That would have been much more satisfying to the viewer anyway.
Ok...
Yep. And Palin watched Tina Fey's SNL bit with the sound off...
I'm at a loss as to why on earth you would choose not to watch one of three interviews YOUR candidate has given.
IMO, her dislike of Couric is just a ruse to avoid watching her candidate implode on national TV. If Palin was wonderful, I have no doubt that Julie would have watched. If Obama imploded on national TV, I probably wouldn't want to watch either.