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which degree would you pursue?

I'm planing on applying to grad school for fall 2011 enrollment.

I've narrowed it down to two grad programs:

1) Masters in Information & Digital Resource Management - The focus of the program is to use technology to better leverage business operations.  The program is not IT focused, but rather teaches how to use IT applications to make the workplace more efficient and better understand the data supplied from IT.

2) Masters in Strategic Communication - The program goal is to develop effective communication strategies and to foster the thinking habits that will allow students to understand the functions and opportunities for strategic communications to support business objectives.

(Both of these descriptions came from the university website) 

Both are pretty different, but have the same fundamental goal.

I feel like a masters in communication is more "touchy feely" but is caters more to my strengths.  The masters in digital information management is probably better for me in the long run, but I'm afraid that I may be "behind" because I don't have a technical background.

I'll be taking the GRE this fall/winter, and applications are due this spring.

So would you pursue something you enjoy but might not be as valuable in the long run, or go with the option that you might not enjoy as much, but would probably be more valuable?

(FWIW, I work in what's called the "Process Effectiveness Group" for my company, which is the group that collaborates with other departments to make the company run more efficiently.  It's kind of an idea center for the organization.) 

I swim because I'm too damned sexy for a sport that requires real clothing.

Re: which degree would you pursue?

  • It ultimately depends on what you want to do with the degree. Based on what you do now and your desire for a degree that might be more useful in the long run, I'd choose #1. Are you saying you wouldn't enjoy #1 at all? or maybe just not as much as #2?

    Personally, I'll still stick with #1 but my perspective/idea is usually to do something more technical/professional (accounting, IT, doctor, teacher, engineering etc) so I might be biased.

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  • I agree with pp. I also think it sounds a bit like you're scared to do #1, like you don't think you're up to the challenge. For this reason, I think you should go for it! What's challenging (and what you're just a little bit scared to try) is usually what's more rewarding.

    It doesn't seem to be overly technical anyway, according to the description. Not like you have to be an IT programmer to enroll.

    Plus, there's no better way to get a handle on the technical skills you don't quite have than to learn from professors and fellow classmates in a master's degree program. In the long run, it will be worth it.


  • If you are a part of a group called "Process Effectiveness" I don't think either are the best option.  Have you considered training to become a Change Management Advanced Practitioner (CMAP)?  Or training in Business Process Re-engineering (BPR)?  If your goal is to make them break down communication silos and operate more efficiently, IT is just a tool to accomplish change, and strat comm is just a piece of the transformation.  In my experience, MBAs understand it more than other masters graduates, but those with professional training (like a PMP or Lean Six Sigma) get the best targeted training.  You don't need to go back to college to get the right training.  Good luck!
  • Thank you for your support!
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