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NER: For Whole Foods lovers
http://www.yumsugar.com/2370275
Natural and organic supermarket Whole Foods really wants to be there for you during tough times. In fact, the retailer wants to give you a deal so badly that it's posted a printable online coupon for $5 off.
The discount is part of a new Whole Foods value guide called the Whole Deal. According to Whole Foods, the program is about "giving you the whole story, so you'll know just how to get the most bang for your buck without sacrificing the benefits of natural and organic foods." The packet, available in stores, contains more coupons, budget recipes, and recession-proof cooking tips.
Will you be downloading the coupon and running to the nearest Whole Foods to get your hands on the Whole Deal, or do you think this is just another marketing ploy?
Re: NER: For Whole Foods lovers
All stores offer coupons, so I don't think this is that big of a deal. I'll totally download it and use it next time I go. I like that it's just $5 off anything - it's much better than 35 cents off of Frosted Flakes and 50 cents off of Tide. It's not promoting you to buy crap, it's helping you save money on your normal purchases. I never cut coupons because I never buy any of the stuff they are for, but I would totally do something like this.
And, I don't think WF is more expensive than other stores. Some stuff is much cheaper. Nuts and grains are far cheaper there than regular grocery stores. The produce and meat is a little more expensive, but it's better quality and you make up for it in what you save in rice and stuff. And their store brand is usually affordable and good quality.
I agree, ESF. I love 365 brand. They make the best (and pretty cheap) instant oatmeal.
I have a Whole Foods like a block from my office, so I love to go get some soup for lunch and pick up some dinner supplies at the same time. I'm sure I can find a way to spend $25 today!
this is great. actually, i had no idea whole foods offers coupons regularly. the first time i noticed their coupon booklet was when i popped in there the other night.
and ESF, i hear you on some things being cheaper there, but really, the majority of stuff at whole foods is hella pricey and not just meat. or maybe it's just me being oh so tempted by the cheese aisle that my cart ends up overflowing with stuff i don't necessarily need.
Thanks for the link. I'd hang on to the coupon but probably not use it. Trader Joe's is much less expensive where I am and also has lots of natural and organic options.
It actually is a marketing ploy
There was an article in the times a while ago about WF trying to go after more budget-conscious shoppers since they've earned the nickname Whole Paycheck:
http://www.nytimes.com/2008/08/02/business/02food.html?_r=1&scp=5&sq=whole foods&st=cse&oref=slogin?
I think you nailed it there. The staples aren't really any more expensive (and are sometimes cheaper), but they offer some really high end stuff which of course you pay for. And it's so good and so easy to talk yourself into it. (I so rarely buy meat that I haven't noticed that price. When I do buy it, though, I go to WF b/c I don't want to be buying corn fed cow).
Honestly, I don't mind paying for a better product. I don't buy my clothes at walmart for their cheap price, so why would I seek out the cheapest food, a far more important item? No defatted beef fat potted meat food product for me
Now, when they charge more for the same exact thing, then I get pissy. But organic vs conventional? I'm usually fine with that.
once I got a drink from Whole Foods. It was like a fruit drink but "lighter" and had a picture of a honeydew on the front. I drank it and it tasted horrible. It didn't even taste like fruit - especially not honeydew. It tasted almost like the rind. Like rind water. Like they just took all the melons whole and sat them in water for a few hours and poured the water into bottles and called it something glamorous. So then I read the label. It was something like: "This very light fruit drink has been made with the very unique process of soaking the fruit in a water to exact the XYZ from the fruit while leaving the sugars and wastes out."
So I was totally right. so gross.
Thats my Whole Foods story.
"Will you be downloading the coupon and running to the nearest Whole Foods to get your hands on the Whole Deal, or do you think this is just another marketing ploy?"
Actually yes ! Since I was planning to go there within the next day or two anyhow, ironically!
Ditto.
I have a love/hate relationship with Whole Foods - I don't think it's the answer, and this coupon deal has some serious theoretical flaws, like perpetuating the idea that quality of food doesn't have value, but I realize it's a step in the right direction overall. In this economic climate, sustainable foods could take a big hit, so I see the value in the coupon.
Sure it's a marketing ploy, but it's also useful. Marketing isn't necessarily a parasitic relationship, it can be symbiotic too. Whole Foods designs their stores to entice you to shop for those luxury items - they purposefully make it feel like a shop rather than a grocery store.