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No more Zima?
Whatever will underage college girls do with their jolly ranchers now?
http://ap.google.com/article/ALeqM5guS5SDtsatYeoiqgvvpYmEAm621QD93UC1LO0
MILWAUKEE (AP) ? MillerCoors LLC says goodbye to Zima.
The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10.
Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.
He says distributors can get remaining Zima inventories most likely through December.
Distributors are being asked to put products from alcoholic energy brand Sparks on retail store shelves to make up for Zima's absence.
The brand came to the joint venture from Molson Coors, maker of Coors Light and Keystone
Re: No more Zima?
that crap was vile. good riddance.
now talk to me about some boone's farm and it's on!
These are my two best friends in the alcohol world! I also just had a Mike's Hard Lime. Awesome!
Never had a Zima--I always thought they were a gay drink. Seriously, like sold at gay bars exclusively. I don't mean gay in the pejorative!
I figured this was coming, I haven't seen it in a store in a long time.
Zima was my college buddy, too... when you drink almost every night, beer gets old after a little while. I'll have to tell my girlfriends about this!
my read shelf:
mmmm... you know what's good? Smirnoff Twisters. yummy!
And why did I think Zima was a brand of bottled water?