Houston Nesties
Dear Community,

Our tech team has launched updates to The Nest today. As a result of these updates, members of the Nest Community will need to change their password in order to continue participating in the community. In addition, The Nest community member's avatars will be replaced with generic default avatars. If you wish to revert to your original avatar, you will need to re-upload it via The Nest.

If you have questions about this, please email help@theknot.com.

Thank you.

Note: This only affects The Nest's community members and will not affect members on The Bump or The Knot.

Happy to see a vendor post

http://community.thenest.com/cs/ks/forums/thread/56034426.aspx

I love that Sears is thinking outside the box.  Do you think they just google themselves every day?

Finley Anne ~ 11.9.2008
image
So Tasty, So Yummy

Re: Happy to see a vendor post

  • Weird - I would think it is some sort of spam!  lol.
  • Social Media Support Escalations team at Sears.

    Interesting... 

    image
  • I bet they use something like Google Alerts, where they get an email alert whenever Google sees their name on a new web page.
  • I'd bet they are on some sort of search program (or google) to find stuff like this.  I hope she gets her freezer fixed. 

     

  • I think it is necessary in this day and age (Twitter, FB & other sites like this) to have employees scouring the random pages for issues such as this that need resolution.  

    My company doesn't have a Social Media Support Escalations team, to the best of my knowledge, but we must have some sort of program/people looking for our company name because a few years ago, I emailed a customer and he cut & pasted my email directly to his psuedo-blog.  For what reason, I don't know.  But my manager got a call from our HO to bring this to his attention & figure out what was going on.  

  • Brilliant.
  • ive had people contact me from home depot, express, and a ford dealership after i blogged/tweeted about certain things. I quite like it! makes me actually feel like someone cares about my problem.
    Becca & Justin - 5/16/09 - Planning Bio My Blog(updated 3/12)

    image
  • Wow! I've seen responses from hotels etc. on travel sites but never like this from a dept. store. If it's for real I'm pretty impressed.
  • This has been in place by a few companies for years but I think some companies are only catching on.

    When the Barbed Rose came on here in April and said thanks when I issued them kudos, some Houston Nesties said it was creepy and weird but I don't see how it's any different from what Sears did - it is using social media to finally have 2-way marketing channels for driving PR and marketing initiatives.  In the past they had to do consumer taste tests, focus groups, etc. which are all expensive.  Most marketing is 1-way - from them to us.  But social media tools and technology like google alerts helps them turn that around.

    That is another reason FB has so many fishing features to try to get your "private" information.  Companies want to tailor their key customers' experience so by using technology to find people that post about them, follow them, use products they sell, etc. they can tap into their key target market. 

    That said, I don't want to be overly sold to and will follow a page if I'm their fan so I lock down my FB. =D

    "If you can't say something nice, shut the hell up!"
    - Paula Deen to 104.1 KRBE's Producer Eric 9/17/2011
  • I wish Sear would have responded to my crappy dryer post 2 years ago :)  It's nice to see that companies care about their reputations. 
  • PAGASPAGAS member
    Fifth Anniversary
    I remember the Barbed Rose post and I thought it was pretty cool.
    Finley Anne ~ 11.9.2008
    image
    So Tasty, So Yummy
  • This is going to be par for the course.  Companies can't afford to be branded as having bad customer service.  There are just too many options.  even my company has a social media team that does this as well.
  • imagePAGAS:
    I remember the Barbed Rose post and I thought it was pretty cool.
    Yes
    "If you can't say something nice, shut the hell up!"
    - Paula Deen to 104.1 KRBE's Producer Eric 9/17/2011
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