July 2009 Weddings
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This is unfortunate.

Anyone else seen this commercial?

http://www.youtube.com/watch?v=C9LTRbWsGOI 

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Re: This is unfortunate.

  • I get that they are trying to be funny...but kind of misses the boat

    This says is: 21 likes, 151 dislikes 

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  • That's so lame!
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  • Let's totally make all our little girls fit into the box society has created for them, but oh it's okay you can be whatever you want sweetie. *eyeroll* change needs to happen, especially at this level. Honestly, I'm shocked Tide's marketing peoples didn't think about this. Hellooooo... wouldn't be so bad until the end when mom says "it's really too bad" and acts all cheezy/stupid about the girl's block creation.

     

    ETA: This also comes from someone who in childhood spent equal time as a warrior as I did a princess and was given a pirate ship toy complete with a shooting cannon ball for Christmas once (favorite childhood present EVER). I would be a different person if my parents/grandparents had acted as though it was unnatural for a girl to get dirty/play with cars/wear cargo shorts and hoodies (seriously wtf tide). My brother also had a pink dolly as his attachment item until nearly age 7. NBD. We've just been breaking sex stereotypes since 1987. Get with it Tide.

    Apparently I had a rant that needed to get out. Thanks for letting me take it out on Tide. I'm glad I use All. 

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  • I agree.  Lame.
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  • uh, yeah, they missed their mark by a mile. Not funny whatsoever
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  • Flame away, but I thought it was funny.

    If the little girl was the one dressed in head to toe pink talking about putting crayons in her pockets to ruin the clothes I could see where it would be in poor taste, but it's not. The mom is still buying the clothes the girl likes, still buying the toys she likes, and the whole point of the commercial was about removing the stains she didn't think she would be able to get out. If the mom really didn't approve then she wouldn't do those things. She would just buy the pink frilly stuff and force the girl to play with Barbies.

    Could they have found somethign funnier/more creative? Probably. But the fact that we are even discussing this ad means those marketing people did their job.

  • imageDLpanda08:

    If the little girl was the one dressed in head to toe pink talking about putting crayons in her pockets to ruin the clothes I could see where it would be in poor taste, but it's not. The mom is still buying the clothes the girl likes, still buying the toys she likes, and the whole point of the commercial was about removing the stains she didn't think she would be able to get out. If the mom really didn't approve then she wouldn't do those things. She would just buy the pink frilly stuff and force the girl to play with Barbies.

     This. I don't necessarily agree with the commercial or find it funny. But at the end the mother did call the building that the little girl built beautiful, so I don't think that they were intentionally sending a bad message. I think they had the right idea in mind, it just didn't really come across clearly. I read a few of the youtube comments and some of them immediately said something about the "lesbian daughter". I think that is even worse that people assume the little girl is a lesbian because she isn't dressed in frilly dresses and clothes.


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  • imagealissa2128:
    imageDLpanda08:

    If the little girl was the one dressed in head to toe pink talking about putting crayons in her pockets to ruin the clothes I could see where it would be in poor taste, but it's not. The mom is still buying the clothes the girl likes, still buying the toys she likes, and the whole point of the commercial was about removing the stains she didn't think she would be able to get out. If the mom really didn't approve then she wouldn't do those things. She would just buy the pink frilly stuff and force the girl to play with Barbies.

     This. I don't necessarily agree with the commercial or find it funny. But at the end the mother did call the building that the little girl built beautiful, so I don't think that they were intentionally sending a bad message. I think they had the right idea in mind, it just didn't really come across clearly. I read a few of the youtube comments and some of them immediately said something about the "lesbian daughter". I think that is even worse that people assume the little girl is a lesbian because she isn't dressed in frilly dresses and clothes.


    Both of these, but especially the bolded. 

    I really didn't see why it was unfortunate. 

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  • I can see why people thought that she was a lesbian, but I'm with shorty. I was the girl who would've much rather have on overalls playing with frogs and mud and getting ridiculously dirty than playing with dolls... I also refused to go to girl scouts and went to boy scouts with my foster brothers instead. My Mom couldn't have cared less, but I can remember how embarrassing it felt when one of our teacher's assistants came up to me on the playground and told me to stop pretending I was a boy and get out of the dirt. 

     

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  • I found it unfortunate because of the completely dismissive attitude the 'mother' portrayed towards the daughter and her likes.  The disappointment just dripping from her voice, especially at the end when she was talking about the girl's creation, was incredibly off putting to me and not what I want to see when I watch TV in this age of progression and acceptance of everyone.

    I do understand that it was trying to be funny, but how could their marketing department not known that this would be flirting with a very sensitive line these days?

    EDIT: And I wanted to add that sexuality has nothing to do with it.  Never once did it cross my mind that 'Oh that poor lesbian girl!'  That has absolutely zero to do with it, as I was the same way and completely straight.  Those comments are just as ignorant as the commercial itself IMO. 

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