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Stats on MLS views - what does it mean?

So I just got another statistics report on the number of views of the MLS.  We've been on the market about 5 weeks and the numbers dropped a little, but picked-up a ton after we lowered our price. 

What do they really mean?  Do I just use them to decide when the online viewing traffic has died down and then consider other measures?  Just curious what everyone does with those stats?

 

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Re: Stats on MLS views - what does it mean?

  • In my experience, they didn't mean anything. Looking online means one level of interest. Showing up at an open house is another. It's very good to get a showing and even better to get an offer. The best is a signed P&S. Having more lookie-loos on-line really doesn't mean much. Try not to get your hopes up too much.

    I hated getting those reports since they really didn't mean anything. Good luck! At least your drop is attracting some interest!

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  • Number of views on a website doesn't mean much unless they turn into showings.  Anyone can view a house online even if they are not qualified to buy it or just being nosy.

    I'd be more concerned with how many showings you have had in 5 weeks.

  • We could tell something good was going to happen every time we had a big burst of views - we had huge jumps right before all of our second showings and offers (2 second showings and three offers).
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  • I interpret it to mean that based on the main photo, location and price, people are interested enough to click the listing to get more information. If you don't get many clicks, it's typically overpriced and/or the main listing photo is awful.
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