Did you all hear about this? To help reduce water usage, Levi Strauss is suggesting we freeze, not wash, our blue jeans...ummmm....
To customers seeking further advice, Levi Strauss suggests washing jeans rarely, if at all ? the theory being that putting them in the freezer will kill germs that cause them to smell.
Full article: http://www.nytimes.com/2011/11/02/science/earth/levi-strauss-tries-to-minimize-water-use.html?_r=2&scp=1&sq=Levi%27s&st=cse
I can get behind not washing after every wear...I def try to make pants last a few wearings before washing when possible. But I'm not putting my dirty jeans in the freezer.
Re: Really Levis?
Here we have a freezer for food and a freezer for clothing.
Yeah I think my jeans will get washed thank you very much.
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This. And to be honest, I have never thought about washing clothes to remove germs, I want to remove dirt, skin cells etc. If the germs come off, bonus!
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