S/O - Coach takes a new direction

Temp752290812504671 · March 2012

Just read an interesting article on Refinery29 about Coach, I can only hope it is true.

The End of the Monogram? Coach debuts New Look, New Strategy, New Collection

jessicah628 · March 2012

It makes sense, although they obviously have quite a large audience who likes the monogram stuff -- I can't see them doing away with it entirely. But their recent heritage collection was definitely a step in the right direction.

Kore! · March 2012

Makes sense. Burberry did the same after the brand was getting a "chav" reputation.

Zimsgirl · March 2012

I cant pull up the photos on my iPad boo. But I really like the logo bags. Either way I'll still shop coach

mavjen · March 2012

Kore!:
Makes sense. Burberry did the same after the brand was getting a "chav" reputation.

Ha.

Kore! · March 2012

haha! Doesn't every designer brand target this market?

laptopprancer · March 2012

I am SO SAD that the Essex Girl, Louise, stormed off of ANTM already.

bearkatjen · March 2012

I bought my first Coach bag earlier this year, in part, because it was logo free. It had a little tassel with a logo, but that was removable, leaving me with a simple well made black leather bag, which was all I wanted (and until then, rather hard to find).

This is the bag:

I like the look of the bags in the link. I'll definitely be checking out Coach's bags more often.

+v+ · March 2012

I'll be interested to see how it goes. I think the higher price point is a bad idea -- brand-conscious people who have $1000 to spend on a bag aren't generally going to want to spend $1000 to share a label with all the teens who bought wristlets at outlets for $20-$40. (Also, didn't Coach try to reinvent itself with more expensive bags in the last season or so? And wasn't Poppy a recent attempt to reinvent themselves?)

I think if they want to reinvent themselves and reinvigorate the brand, they should stop emphasizing the outlets.

bringjoy2theworld · March 2012

I will not spend $1,000 on a Coach bag. There are so many other truly beautiful bags at that price point or a bit more that I can't even imagine spending that on the bags pictured.

PhoenixRising11 · March 2012

I love that Legacy Tote, but you will not see me spending that much on a Coach bag. If I had $1000+ to spend on a bag, I would get the Mulberry bag that I am lusting after. I have several nice, non-monogrammed, leather bags from Coach that I LOVE, but they did NOT cost me $1000!

hz80408 · March 2012

Bringjoy2theworld:
I will not spend $1,000 on a Coach bag. There are so many other truly beautiful bags at that price point or a bit more that I can't even imagine spending that on the bags pictured.

I definitely agree.

S/O - Coach takes a new direction

Re: S/O - Coach takes a new direction

Choose Another Board

Search Boards