Decorating & Renovating
Dear Community,

Our tech team has launched updates to The Nest today. As a result of these updates, members of the Nest Community will need to change their password in order to continue participating in the community. In addition, The Nest community member's avatars will be replaced with generic default avatars. If you wish to revert to your original avatar, you will need to re-upload it via The Nest.

If you have questions about this, please email help@theknot.com.

Thank you.

Note: This only affects The Nest's community members and will not affect members on The Bump or The Knot.

What is the purpose of blog giveaways?

Basic question here:  For D&R blogs, what is the purpose of a giveway?  I assume it is more than simply rewarding readers.  Is it to attract new readers?  Or perhaps up page views in order to increase advertising dollars?  What is the real behind-the-scenes business purpose of these?

Re: What is the purpose of blog giveaways?

  • I always figured it was to attract new readers and maybe even in turn increase page views to increase ad revenue.
    metamorpHOUSE - The transition of a house to a home

    Moxie and Mischief - The Offbeat Mama's Guide to
    Burlington County and Surrounding Areas
  • emisiemisi member
    Pretty sure it's to increase page views and hopefully attract new sponsors if the giveaway is popular enough.
    Image and video hosting by TinyPic


    BabyFetus Ticker

    VOTE on my Name List

  • It's a marketing strategy.

    Did YHL have one today? 

    Birthday

    Baby Birthday Ticker Ticker
    image
    image
  • huh. Never thought about it but I always consider it a way of introducing a new interesting product if it sounds interesting and a reward for readers. 
  • I think giveaways are a little bit of everything you mentioned and then some.  Rewarding readers, maybe increase page views, perhaps encourage sponsors, and to introduce new items to readers.  A giveaway is also beneficial to the giver too.  It drives traffic to their site or shop to increase sales.  I've partnered with a few blogs for giveaways of m products and it always results in a sale or two.  It's basically cheap advertising for the company giving the product.
  • I do them on my blog because I like giving stuff away....I have no affiliates or money making things on my blog.
    Wife. MoM {1G + BBG triplets}. DIY'er. Cloth Diaper'er.
Sign In or Register to comment.
Choose Another Board
Search Boards