Politics & Current Events
RedheadBaker
member
... and a huge embarrassment for Facebook.
The Oreo ad does not violate Facebook's guidelines for breastfeeding images. The baby is actively nursing at the breast shown in the image. But, as usual, Facebook isn't really in control of its network and it just can't keep these images from going down. They have been telling reporters and others who inquire that this is a problem that was happening earlier this year but had been resolved. Clearly, Facebook is wrong - deletions are continuing to happen. This video shows recent deletions and suspensions in January, February, and March 2012, and since it was made March 18, there have been more deletions and suspensions.
If you've been following my blog updates on the Facebook v. Breastfeeding situation since early January, you will know that I have been calling for Facebook advertisers to step up and tell Facebook to get onside on this issue and to truly support breastfeeding:
On February 1st, frustrated with continued breastfeeding image deletions and Facebook's claim they couldn't keep it from happening, I wrote:
On April 11, on the second day of my latest ban from Facebook (30 days this time), I called for Facebook to assign a Facebook Team to Breastfeeding.
Small advertisers like Hygeia have big hearts and very loyal Facebook fans...but they alone do not have the clout to convince Facebook to truly fix this problem. They deal with the same 'bots when they place their ads as the rest of us. A company can spend $100,000 on a Facebook ad campaign and still won't have a Facebook Team assigned to its account.
But you'd better believe Nabisco World, the owner of the Oreo Brand, has enough clout to have a Facebook Team.
Sure, advertisers like Hygeia could band together and add up their combined clout and turn it into numbers that Facebook understands like "total likes" and "friends of fans" and "weekly reach." Breastfeeding supporters and advocates could take the pages they run and band together and measure their combined clout using Facebook's language.
This would be a tremendous tax on the resources of a lot of good people - small business owners, non-profit organizations, and volunteers.
Dear Community,
Our tech team has launched updates to The Nest today. As a result of these updates, members of the Nest Community will need to change their password in order to continue participating in the community. In addition, The Nest community member's avatars will be replaced with generic default avatars. If you wish to revert to your original avatar, you will need to re-upload it via The Nest.
If you have questions about this, please email help@theknot.com.
Thank you.
Note: This only affects The Nest's community members and will not affect members on The Bump or The Knot.
Our tech team has launched updates to The Nest today. As a result of these updates, members of the Nest Community will need to change their password in order to continue participating in the community. In addition, The Nest community member's avatars will be replaced with generic default avatars. If you wish to revert to your original avatar, you will need to re-upload it via The Nest.
If you have questions about this, please email help@theknot.com.
Thank you.
Note: This only affects The Nest's community members and will not affect members on The Bump or The Knot.
Facebook deletes Korean Oreo ad
http://jodinesworld.blogspot.com/2012/01/fb-harasses-women-for-breastfeeding.html?spref=fb
Yesterday this Korean Oreo cookie ad went viral. Last night Facebook removed it from the page of Hygeia, an ethical, eco-friendly company that sells products to help breastfeeding moms.
When I say went viral, I mean, it was posted ALL OVER THE PLACE and MILLIONS OF PEOPLE were exposed to the image.Two images, really. Breastfeeding, and Oreo.
Breastfeeding support pages that serve Facebook Moms all report thousands of likes and shares and hundreds and hundreds of comments in less than 24 hours. Many people were thrilled that breastfeeding was shown in a normal, ordinary way by a major advertiser. In the comments section there was little controversy over the image of breastfeeding... only questions as to whether such a small baby should be eating a cookie - and most of those comments were tongue-in-cheek.
On our wee page, FB! Stop Harassing..., Facebook's Insights statistics report a reach of almost 6,000 Facebook users in 12 hours. Our post had over 80 shares and almost 400 likes as of this morning. Facebook's Insights tell us our page has a potential reach of 2 million Facebook users. Hygeia's page is about the same size and they report this image had reached almost 18,000 people according to FB Insights.
That was before Facebook removed the image from Hygeia's page.
The image was also shared on The Leaky B@@b and KellyMom - those pages both have around 50,000 people receiving their updates. And many, many other pages and individuals have shared this image. Millions and millions of people have been exposed to Breastfeeding and Oreo through the sharing of this image on Facebook. It's been a very successful viral ad campaign for Oreo...
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| Hygeia, is small, green, ethical company. Facebook is harassing them over breastfeeding images. |
The image was also shared on The Leaky B@@b and KellyMom - those pages both have around 50,000 people receiving their updates. And many, many other pages and individuals have shared this image. Millions and millions of people have been exposed to Breastfeeding and Oreo through the sharing of this image on Facebook. It's been a very successful viral ad campaign for Oreo...
The Oreo ad does not violate Facebook's guidelines for breastfeeding images. The baby is actively nursing at the breast shown in the image. But, as usual, Facebook isn't really in control of its network and it just can't keep these images from going down. They have been telling reporters and others who inquire that this is a problem that was happening earlier this year but had been resolved. Clearly, Facebook is wrong - deletions are continuing to happen. This video shows recent deletions and suspensions in January, February, and March 2012, and since it was made March 18, there have been more deletions and suspensions.
If you've been following my blog updates on the Facebook v. Breastfeeding situation since early January, you will know that I have been calling for Facebook advertisers to step up and tell Facebook to get onside on this issue and to truly support breastfeeding:
On February 1st, frustrated with continued breastfeeding image deletions and Facebook's claim they couldn't keep it from happening, I wrote:
Facebook is offering up moms to advertisers. They convince advertisers their dollars are well-spent on Facebook because they can access us precisely through Facebook's targeting system. This is what company COO Sheryl Sandberg said about Facebook and its appeal to advertisers:
On February 27th Facebook Moms in New York City held a protest outside fMC, the Facebook marketing conference, appealing to advertisers to call on Facebook to stand up and truly support breastfeeding.Before they spend precious advertising dollars on Facebook, businesses will want to be reassured that Facebook actually has control of its network and is going to do what it says it is going to do."Marketers have always wanted you know personal relationships with consumers or relationships where consumers do two things, consumers buy their products and consumers tell their friends that they buy their products. Marketers have always been looking for that person who?s not just going to buy but spread the word to their friends. What we do on Facebook is we now enable marketers to find that and then if I do it on Facebook I?m sharing with an average of 130 people. And so it becomes a word of mouth marketing at scale, so people can tell each other what they like which is for marketers the thing they?ve been looking for I think for a long time."
Sheryl Sandberg's Facebook page.
On April 11, on the second day of my latest ban from Facebook (30 days this time), I called for Facebook to assign a Facebook Team to Breastfeeding.
"Facebook assigns a Facebook team to keep major advertisers happy. A Facebook Team needs to be assigned to Breastfeeding. Breastfeeding advocates can't afford to spend millions of dollars on ads and promotions. Small business owners - lactation consultants in private practice, bloggers, independent educators - do most of the work to support breastfeeding. They are aided by volunteers and non-profit organizations like La Leche League or the World Alliance of Breastfeeding Associations. A Facebook Team would allow appropriate policies that truly support breastfeeding to be developed. The Facebook Team could move quickly to fix user accounts when they are suspended in error. They could remove unfair black marks placed against accounts in error.Now I'm calling on Facebook's major advertisers to show respect for the influential mom demographic they are so eager to reach.
It's time for a Facebook advertisers to stand up for Breastfeeding. It's time for Facebook to assign a Facebook Team to Breastfeeding."
Small advertisers like Hygeia have big hearts and very loyal Facebook fans...but they alone do not have the clout to convince Facebook to truly fix this problem. They deal with the same 'bots when they place their ads as the rest of us. A company can spend $100,000 on a Facebook ad campaign and still won't have a Facebook Team assigned to its account.
But you'd better believe Nabisco World, the owner of the Oreo Brand, has enough clout to have a Facebook Team.
Sure, advertisers like Hygeia could band together and add up their combined clout and turn it into numbers that Facebook understands like "total likes" and "friends of fans" and "weekly reach." Breastfeeding supporters and advocates could take the pages they run and band together and measure their combined clout using Facebook's language.
This would be a tremendous tax on the resources of a lot of good people - small business owners, non-profit organizations, and volunteers.
Where are the major advertisers in this? Does Nabisco World truly want to be associated a company that appears to prefer to rather align itself with bullies, intimidators, and harassers, instead of standing up for and supporting moms?
Re: Facebook deletes Korean Oreo ad
Someone on the Breastfeeding board thought he looks like he's trying to figure out how to dunk the cookie.
Am I the only one who sees breast feeding pictures like that and thing, "Why isn't that kid latched properly!? He's making my nipples hurt just looking at that."
Other than that, yeah, FB is stupid.