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pink legos

There was an article on NPR this morning, concerning "girl legos".  I find the whole thing interesting, especially as I watch EJ moving through her little world instantly drawn to that which is most "pink" and shun anything in what she would consider a boy color.

All of her Duplo blocks were the plain primary colored blocks, and we still play with those at times. But I would have to say with great certainty that had the Lego Friends set not been around her desire to build would have waned. All of the sets outside of that collection rarely contain female characters, and all seem to be attached to marketing some other theme/character set she wouldn't be drawn to. 

So while I often roll my eyes at all the pink out there, i have to say I fully support Lego Friends. But I wish they had a male friend in their sets.  She likes to both build the kits as designed, and other times she likes to build using her imagination.  I would say they are likely her favorite inside toys at the moment. 

So what say you?  Girly legos, its about time... or Girly Legos? WTF?

Re: pink legos

  • I think: girly Legos it's about time. I'm surprised it took so long because you'd think the girl Legos would be increasing Legos sales!

    dd is girly. She just is. She loves purple and pink. Regular Legos aren't exciting to her but the Lego friends are. She also likes the superhero ones and has teenage mutant ninja turtle ones since she loves TMNT. So she isn't just sticking to the "girly" ones but the girly ones kind of paved the way for her interest in building.

    I think that as long as you don't restrict your child to one type there isn't an issue. But  I'm ok with girly stuff. I don't mind that dd is very girly and gravitates towards girly things.  

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  • I say, YAY! for girly Legos, even though we don't have any (I'm hesitant to get anything smaller than duplos until either DS is old enough not to eat them or DD is responsible enough to make sure they're always picked up). 

    All of the girl toy/boy toy talk makes me a little bit crazy.  All kids have different tastes, so it's impossible for the toy company to make all toys appeal to the masses.  So I try not to look at it as boy toys/girl toys, just toys for different interests.  And if some girls (or boys) are drawn to the pink Legos and it encourages them to build, then it get's a big thumbs up to me.  Same goes for dolls dressed in blue, pink trucks, or zombie dolls.  

    What is important is letting kids explore their interests, and letting them decide what those interests are.  And if we're not making pink legos, then girls might not explore the joy of building at all.  

    imageBaby Birthday Ticker Ticker Baby Birthday Ticker Tickera>
  • I had girl legos when I was a kid and I LOVED them. I remember playing with them for years longer than it was probably normal.  It was called lego paradisa and it was all pastel colors and beach themed things.  I wasn't a super girly girl, but I still had no desire to build a space ship or whatever "boy" themes were out there. 

    I have no problem with Lego making different  "boy" and "girl" sets.  Some times boys and girls just play differently.

     
  • imageamyjoy18:

    I say, YAY! for girly Legos, even though we don't have any (I'm hesitant to get anything smaller than duplos until either DS is old enough not to eat them or DD is responsible enough to make sure they're always picked up). 

    All of the girl toy/boy toy talk makes me a little bit crazy.  All kids have different tastes, so it's impossible for the toy company to make all toys appeal to the masses.  So I try not to look at it as boy toys/girl toys, just toys for different interests.  And if some girls (or boys) are drawn to the pink Legos and it encourages them to build, then it get's a big thumbs up to me.  Same goes for dolls dressed in blue, pink trucks, or zombie dolls.  

    What is important is letting kids explore their interests, and letting them decide what those interests are.  And if we're not making pink legos, then girls might not explore the joy of building at all.  

    ITA with this! I just read the article and Lego has the numbers and research. 90% of their sales were to boys so obviously something needed to change to get girls involved. They took the time to research and develop something based on how girls play. That's great!  The research about girls playing inside what they build and loving details is great. That is so much what dd loves!

    the criticism about the figures not moving is a bit far fetched IMO. They are different dolls. They are far more realistic than regular figures. But dd has regular figures too but she enjoyed going to Lego store and creating her own female figures.

    IDK I feel like nothing has ever stopped girls from using the gender neutral ones but they didn't use them as much as boys. This is only encouraging those who may not have had any interest and nothing stops them from using the neutral ones. Like I said my dd has Lego friends and TMNT Legos! 

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  • My brother had a ton of legos that I played with sometimes.  I also had a set of "dream builders" (I think that's what they were called).  I loved them, but they weren't widely available, and there wasn't as many pieces or as many options, so they weren't as much fun.
    imageBaby Birthday Ticker Ticker Baby Birthday Ticker Tickera>
  • These sets are called Lego Friends and not Lego for Girls Only, right?  And the sets aren't just kitchens and laundry rooms with legos that are easier to build with, right?  If we are just talking color scheme and an expanded variety of building set themes, then I don't see the issue.

    I think it makes sense that in general, girls have the tendency to gravitate towards pink colors and boys towards primary colors, so obviously a toy company is going to market towards that.  There are a few things in the boy vs. girl toy/clothing world that bother me, but at least there are some options to balance it out even if the marketing is clearly gender biased in a lot of cases.

  • imageMeghan&Rich:

    These sets are called Lego Friends and not Lego for Girls Only, right?  And the sets aren't just kitchens and laundry rooms with legos that are easier to build with, right?  If we are just talking color scheme and an expanded variety of building set themes, then I don't see the issue.

    I think it makes sense that in general, girls have the tendency to gravitate towards pink colors and boys towards primary colors, so obviously a toy company is going to market towards that.  There are a few things in the boy vs. girl toy/clothing world that bother me, but at least there are some options to balance it out even if the marketing is clearly gender biased in a lot of cases.

    ha! Yeah they are not kitchen and laundry rooms. They are not easier to build with...same Legos just different colors and themes. Dd's first set was a house and car. She also has a beauty shop. They have a vet, bakery, cafe, karate studio, soccer, rock star,etc as options. I got dd a big set on sale to give her at Christmas that is a horse stable. They have little sets too that are cars/jet ski/animals, etc. 

    Lilypie Fourth Birthday tickers
  • I think they are great. they are my go to gift for 5 yr old girls right now.

    My sister actually had a set of Neon mega blocks and a set of pink ones way back in the early 90's.

    All mine were the primary colors.  I am/was ok with that. BUT that was also when you could just get big buckets of legos.  EVERYTHING now is a SET and they are all starwars or trucks and cars and things..ALL BOY things really.

    I mean I am all fine with cross gender things girl playing with trucks and boys having baby dolls and all that. But lets face it, Girls are Girls and Boys are Boys no matter what color you dress them in. They are just attracted to different things.

    I would much rather build a house with my legos no matter what color they were then a Starwars ship or some kind of ugly monster!

    Married, September 23, 2006

     Lilypie - (mSKC)

    Lilypie - (uxBQ) 
     
  • I also don't see the issue. I think some people tend to overreact to this stuff. In fact, I'd argue that we need more of this on the opposite side for boys. I find that DD has way more options for toys than DS, because she can play with boy stuff and no one bats an eyelash (in fact, it's encouraged now). But we get comments from people if DS walks down the street with her pink stroller, and even I hesitate to let him play dress-up in her elaborate play clothes (while all he has is a boring construction vest). I was thrilled to find a stuffed dog in a camo-colored duffel bag for him recently, because he always wants to play with Lanna's purse poodle and she doesn't let him!
  • imageJefsnickerdodle:
    All mine were the primary colors.  I am/was ok with that. BUT that was also when you could just get big buckets of legos.  EVERYTHING now is a SET and they are all starwars or trucks and cars and things..ALL BOY things really.

     

    You can still buy the big buckets!  My H is a huuuge Lego fan and we have several buckets.  We buy them for our nieces/nephews, too.  

     H bought me two little Lego Friends sets for Christmas (yes, we still buy Legos to build...) and IDK, I don't like them as much as a traditional set.  It could be because the figures in there aren't typical Lego people and the minifigures have always been my favorite part. 

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