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new Tiger Woods Nike commercial

Watch it here.

 

While I can see both sides of the coin (brilliant marketing move vs. offensive to profit off of a scandal that hurt people and to use a dead man's voice out of context), my initial reaction was the former.  Brilliant.

Discuss.

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Re: new Tiger Woods Nike commercial

  • I'm leaning on the side of pathetic and amusing.  Pathetic because we all know his story by now, he's sorry about his indescretions or rather, sorry he got caught.  He would like his life to go back to prescandal, but that's not ever going to happen.   Amusing because he used to be able to create and control his public image, and now he can't. 

  • I do agree that it's offensive to profit off of a scandal that hurt people, and to use a dead man's voice out of context.

    But with "brilliant marketing move" I can't agree - the ad is just plain creepy even without regard to the surrounding circumstances.

     

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  • I am trying to believe people (men, especially) can regret the choices they've made and try to be more humble. I have issues with this. I also am trying to believe that Tiger is genuinely trying to be a better person. I don't think that using his dad's voice is offensive. I think that the commercial is touching and spooky and it makes you think that he is actually trying to stop being such a jackass. IF the commercial showed a bunch of shoes or Nike apparel or something then it might be different for me.... but the commercial focused on him, and his issues. Not Nike. 
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