D.C. Area Nesties
Dear Community,

Our tech team has launched updates to The Nest today. As a result of these updates, members of the Nest Community will need to change their password in order to continue participating in the community. In addition, The Nest community member's avatars will be replaced with generic default avatars. If you wish to revert to your original avatar, you will need to re-upload it via The Nest.

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WTH is pre-fall?

I've seen "pre-fall" used in advertisements for both AT and White House, Black Market now. WTH is pre-fall? Wouldn't that be, you know, summer? What's the rush? I bet we wear long sleeves like a half-dozen times between now and Halloween. Get real, retailers.

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Re: WTH is pre-fall?

  • WTH!?!?! DC hardly gets fall and it's certainly not going to be "pre-fall" weather here anytime soon. they need to re-think their marketing!
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  • Maybe it's fall colors with summer lengths/weights?  I doubt it is, but that isn't a bad idea.  Ya know, when you want to wear orange and brown and eat apple pie and winter squash... but it's 85 degrees out!

    Here's a worse concept (I read briefly mentioned in the paper)-- something about a fashion campaign for Fall, slash 9/11.  Indifferent

     

     

  • Maybe it's fall clothes that are available in late summer?  Like back-to-school clothing?  But yeah, pre-fall = summer.
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