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Foodies, juicers or Starbucks fans - new sbux juice stores
http://seattletimes.nwsource.com/html/businesstechnology/2017770864_starbucksjuice19.html
Starbucks opened a juice store called Evolution Fresh in Bellevue Square ? the first shop in a chain of juice stores, although Starbucks won't say where it's opening next or how many it plans to have.
Now that Starbucks has covered the world ? or at least the United States ? with coffee shops, it is branching into Jamba Juice's territory.
Starbucks opened a juice store called Evolution Fresh on Monday in Bellevue Square ? the first shop in a chain of juice stores, although Starbucks won't say where it's opening next or how many it plans to have.
Customers can buy 16-ounce made-to-order juices there for $7.99, including a concoction of greens, ginger, apple and cucumber dubbed "Field of Greens" or a mix of coconut water, pineapple and cucumber.
The store has a "juice wall" with eight taps for a variety of juices, ranging from greens to beets to cucumber. An Evolution Fresh employee will blend each drink to order while customers watch.
The shop, which is next door to the outdoor Starbucks at Bellevue Square, sells salads, soups, sandwiches and bowls of grains and vegetables. Brewed coffee and tea also are on the menu.
It's named for a small California juice company Starbucks bought last fall for $30 million.
Founded by a creator of Naked Juice, Evolution Fresh squeezes raw fruits and vegetables at its juicery in San Bernardino, Calif., and sells them in West Coast stores, including Whole Foods and PCC Natural Markets.
Starbucks plans to sell the juice in its coffee shops nationwide, while opening more juice stores. The Bellevue store is opening just in time for Starbucks' annual meeting Wednesday.
When Starbucks bought Evolution Fresh, analysts questioned why it was jumping into an area that's been a challenge even for major player Jamba Juice.
Starbucks thinks it can do juices better.
"Jamba Juice, I think, drifted into an area of commoditizing their business and no longer standing for what the independents have done so well," CEO Howard Schultz told analysts.
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$8?!? How does that compare to Jamba Juice? And if you are a "juicer", would you pay that much for a green monster or something similar? Hell, I hope there's a goodly amount of rum in that puppy for $8.
I am a runner, knitter, scientist, DE-IVF veteran, and stage III colon cancer survivor.
Re: Foodies, juicers or Starbucks fans - new sbux juice stores
eight bucks is a lot, but it's Bell Square, so kind of what the market will bear.
Honestly, Jamba Juice and the like (including the 'smoothies' at Orange Julius) aren't entirely juice, they aren't even mostly juice. They're milk or yogurt based.
If they're actually 100% juice, and they're making it up fresh, it's a lot more expensive.
Like, we bought 10 lbs of (organic) carrots, and it made 32 oz of carrot juice. We bought one of those big boxes of oranges from costco, and juiced half of them, and it made a half gallon of juice.
So, more $ for the product, and more money in labor (to get it there, to store it, and to juice it) = more expensive than Jamba (which are ordinarily like, what, $5-6 for 16 oz, anyway).
We do a lot of green smoothies and fresh juices at home. I don't know that I'd pay $8 for one out, but I'm a cheapie.
I am the 99%.
Jamba is about $5 for the really huge one (30 oz?). I get the original for around $4.
Jamba doesn't do custom blended juices, per se, but they have fresh squeezed orange juice and wheatgrass. I get the all-fruit smoothies, which don't have milk/frozen yogurt. Just fruit, ice and juice. It cuts over 20 grams of sugar!
Buuuut, I'm not really into juicing. I need actual food to avoid hunger migraines. And the fiber in the fruit itself is supposed to be very beneficial.
40/112
The fruit / ice / juice combos include a crapton of ice, which makes them less expensive than just juice.
Personally, I'm not big into juicing either. We make juices, but we do more by taking whole fruits and greens and pulvarizing them in the VitaMix, which retains all the fiber in the fruit.
Orange and Carrot are about all we do in the actual juicer.
I am the 99%.
That's the thing - most people aren't "really" in to juicing. They want something yummy and cold and novel, and if they really want a custom blended cucumber/kale/carrot drink they'd just as likely make it at home with organic veg from the farmer's market. And - if they're all about the "nutrients" (i.e. supplements) that some people are super in to, Emerald City Smoothie kind of hits that constituent. I just wonder how long before this turns into another jamba juice filled with healthy sounding, sugar laden, expensive shakes.
I'll be really curious to see how this does. Either Starbucks knows something I don't (likely) or the business model goes way beyond the juice bar set.
I am a runner, knitter, scientist, DE-IVF veteran, and stage III colon cancer survivor.
Is Jamba Juice really that popular anyway? Maybe in other regions? I went in once, well, if I'm going to consume that many calories, I'll just eat a burger and fries instead.
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