This is a new spin on the pink wars, and the author isn't actually an anti-pink type. Cell phones specifically geared toward women being less robust. It's not just the color/form they're changing, it's the specs, and charging you a bonus for the privilege.
It's too long to copy the whole thing, but an excerpt.
First, the name. What does a lady love more than jewelry? Pedicures, maybe, if we had to throw a guess out there, or free money. But a cute little cell phone with a jewelesque trackball (that eventually turns yellow with age and exposure) will also do.
If you somehow managed to discount the name and aren?t sure the Pearl was, and is, targeted at women, here's an advertisement for the BlackBerry Pearl 3G, released mid-2010, where a woman engages in such hardcore pursuits as shopping, exercising, and getting ready for a party. (With 256MB of RAM, a 624MHz processor, and a wacky shrunken keyboard the likes of which customers have not seen before or since, she didn?t set herself up to do much else.)
The 3G version of the Pearl arrived on AT&T 18 months ago, priced at $149.99 with a two-year contract. (The UK version of BlackBerry's Pearl 3G page includes, in its HTML source, the search-engine-friendly description, "Carry your friends wherever you go. Share news, gossip and more.") The Droid 2, which launched a couple of months earlier with a 1GHz processor and almost twice the Pearl 3G?s battery life, was $100 (with a $100 mail-in rebate). If you want a lesser phone with a lesser keyboard with a prettier name and color, you must pay up, ladies.

Re: pink technology
That was fascinating - the commercial examples are so blatant it's incredible. I'll most definitely be keeping my eyes peeled for more examples in the future. You know there will be some.
I am a runner, knitter, scientist, DE-IVF veteran, and stage III colon cancer survivor.
The whole point of that article is that you're paying twice as much for a three year old phone just because it's pink. Better to buy a current phone (which may even cost less) and get a pink case or something. Manufacturers think we're stupid just because we have ovaries.